FIRST LOOK
A glimpse into the course
Watch how your team can use the Cicero Retention Lab to practice handling high-touch scenarios that challenge customer renewals.
Cicero Retention Lab
Master critical renewal conversations with the Cicero Retention Lab 6 part course.—designed to reduce churn, boost LTV, and drive predictable SaaS renewals, empowering your team to deliver stronger business outcomes, quarter after quarter.
WHY IT MATTERS
Retention is your revenue engine
The numbers say it all—retention is the key to long-term growth and profitability.
65%
Of a company’s business comes from existing customers.
60%
Some SaaS startups lose up to 60% of customers—despite increased CS investment.
5%
A 5% retention gain can boost profits by 25% to 95%
COURSE OVERVIEW
Six conversations every retention specialist must master
These are the high-stakes conversations that drive renewals. The Cicero Retention Lab helps your team practice, personalize, and master each one.
Establishing criteria for success
Set success metrics early to align expectations and boost adoption.
Proving ROI to a skeptical executive
Convince executives of ROI using relevant metrics and use-case data.
Rescue the onboarding
Help clients overcome onboarding challenges and reignite product engagement to drive retention.
Low adoption user coaching
Handling a feature gap / competitor mention
Address feature gaps and competitor mentions with confidence.
Difficult renewal negotiation
Navigate complex renewals to close deals under pressure.
RETHINK RETENTION
Expert perspectives on what’s holding back renewals
Discover why retention is stalling—and what your team can do to build trust, drive usage, and win renewals.
8 software adoption hurdles that effective CSMs navigate
Learn how to reframe objections, regain trust, and negotiate renewals with confidence—even when stakes are high.
The renewal objection hurdle: How to convert challenges into opportunities
Usage drives value perception. Explore the coaching and comms playbook that turns passive users into product champions.
Unlocking business value: Pivoting customer success conversations toward outcomes
Move from features to business outcomes. Help clients connect usage to ROI and make your solution indispensable.